Making breakthroughs through innovation
Seeking development through changes
In 2019, the Group will continue to expand its innovative business model and further expand and improve the transformation and upgrade from print media to digital media and finally to platform media. The platform economy has become the growth point of China’s new economy. To this end, the development strategy of Modern Media has gone through the transformation of three development stages:
from print media, Paper Zine to digital media,
finally to platform media, Space Zine.
CONSTANT MODERNITY AND CONSTANT EVOLUTION ARE OUR ETERNAL GOALS. MOVE TOWARDS A NEW ERA
HAVING AN AMBITION IS AN IMPORTANT QUALITY
The era is moving forward, the world is iterating faster and faster, and you need to fully understand the world and make sensitive judgments. “Changing cognition and reconnecting are a type of creativity.” – Drucker
To this end, we hope that we will continue to grow and improve our society through our efforts. We want to always be at the forefront of the era, constantly exploring the ideal model of the relationship amongst culture, art, society and business. All the entrepreneurial ideas, or the development of all companies, come from the heart of the founder’s excited heart. They are the company’s super-strong engines. If the founders tend to be mediocre, the company will tend to be mediocre, and once the company is mediocre, its shares will become worthless.
Internationalization, style, refined taste and social responsibility are our corporate genes. No matter how the market changes, with the spirit of“Modern China, Global Version”, building up an international media company based in China is our will, power and dream that have never changed. To this end, in the process of practice, through continuous innovation and exploration, the form can also be eclectic and constantly transformed from print products to digital products, and then to the space platform. We also constantly endow new spirit of the time and cultural and creative connotations. On the other hand, organizational structure can be constantly adjusted and developed.
We must have the courage and ability to create new business. Constantly trying to create a different business and making my lives and employees’ lives different are my expectation for myself and Modern Media. This is also why both I and Modern Media are young and energetic.
THREE LEVELS OF CORPORATE GROWTH
Level 1 continuation and consolidation of core business
Level 2 establishment of new business
Level 3 creation of future business opportunities
This is the so-called strategic vision, and it is also said by Liu Chuanzhi that “I am eating with a bowl, looking at the pot and thinking about the field”
This is the business plan for short, medium and long term.
We must operate our business in these three levels of growth at the same time. As Ge Xia and Bartley (strategic master) said: Business operators actually face the challenges of hard work, which is, the “bitter medicine” of improving the current business operations, and the “sweet beauty” revitalization plan of stimulating the business to grow again.
IT IS ALSO THE BLUEPRINT OF “NON-STOP MODERNIZATION” WE HAVE PLANNED
What is the most valuable in the future is the platform enterprise, and the post-Internet era has arrived. The platform economy will be a new trend in the future. We must actively embrace the new business opportunities.
We must firmly believe that development is the absolute truth!
Promote the transformation and innovation of business models with the development of technology, the influence of culture and the transformation of society
Printing Technology – Digital Technology – Platform Technology Distribution Network – Internet – Internet of Things
Information – Services – Sharing
Only by constantly learning and thinking about the next step and constantly embracing new things can we achieve sustainable business which keeps pace with the times, so that I and the company could stay young forever.
5-Ps ARE OUR SUCCESS FRAMEWORK
SEIZE THE BUSINESS OPPORTUNITIES OF POPULAR CULTURE
创建时尚艺术化的人文创意生态社区，激发创意灵感，营造一个聚集艺术时尚潮流氛围，将当代人生活环节与工作实现完美交织。其实很多事情都是边做边想出来的，如modern Space 都是在做办公室和艺术空间时想出来的创意和生意。其实就是一个空间杂志(Space Zine)的概念。传播一种生活方式，让一个中产家庭可以在周末从早到晚待在那里，读书学习，享受生活。为消费者提供具有幸福感的一站式的休闲空间。空间即媒体，行为即内容。”通过价值链的重组和整合转变成平台，这才是真正的升级与换代区别。
Creating a humanistic creative ecological community of fashion and arts, encouraging creative inspiration and creating an atmosphere of gathering art and fashion could perfectly interweave the life links and work of contemporary people. In fact, many things are thought out and done together. For example, Modern Space is the idea and business that appeared at the time of making office and art space. In fact, it is a concept of Space Zine. Spreading a lifestyle so that a middle-class family can stay there from morning till night on weekends, reading, studying and enjoying, could provide consumers with a one-stop leisure space with happiness. Space is the media, and behavior is content. Through the restructuring and integration of the value chain into a platform, this is a real upgrade and replacement.
MODERN MEDIA WISHES TO BUILD A FULL MEDIA MATRIX THROUGH THE
INTERACTIVE PLATFORM OF PRINT, DIGITAL AND SPACE BY UTILISING INTERNET TECHNOLOGY
There are no successful corporates, only corporates in the era. We want to shape the corporate image of leading the era. To this end, we want to link our customers’ lifestyles to our brands. The employees in the Modern Media would feel that working in Modern Media is a decent job. Therefore, we can’t recruit people casually. I would rather hire a better talent with a higher salary. Working in a creative and tasteful company is still very important for talented people. If the company has avant-garde characteristics and brand influence, it will attract more talented people to work.
Therefore, it is very important to constantly improve and develop the brand image of the company. Letting each colleague in Modern Media has a sense of pride and face is the work I that I would be committed to.
Just like me, I hope that our corporate is also a charming enterprise, a pioneering and iconic company with innovative spirit, creative energy, taste and quality.
An particular era requires us to form the consciousness and habit of constantly seeking new changes. We need to constantly innovate, keeping a fresh sense of the era, not a fashion trend. As Drucker, the father of modern management, said: “The business of a company must develop with the era and bear the imprint of the era. Only by experiencing the baptism of the era and resonating with society can it make sense.“
To this end, the Group has continued to expand its innovative business through resource integration and reorganisation. We will build four major media platforms, including fashion, culture, art and business platforms. At the same time, we will integrate a combination of print, digital and space experience to create a new media model that integrates online and offline platforms, which would spread a new popular culture lifestyle and provide consumers with the one-stop leisure space and platform with happiness. Space is the media, and behavior is content. Through the curatorial form of content, the reorganisation and integration of the value chain will be transformed into a platform, which is the content space community e-commerce. It is the concept of consumption upgrade and new retail. In the post-Internet era, the traditional humanistic spirit and fashion culture creativity and figure civilizations will be blended and transformed into the aesthetics of life in the digital era.
Strive to bring new opportunities and growth points to the group in 2019.
Looking ahead, the management is convinced that the further development of the new platform media innovation business model strategy, especially the development model of the experience space of the physical space magazine will bring new opportunities and growth momentum to the Group.
We believe that in the market in China, the world’s second largest economy, as the most influential and well-known high-profile media group with 25 years history in mainland China, which has leading position in the fashion, culture, art, business and other fields, the Group will bring new development prospects and benefits to shareholders on the occasion of 10th anniversary of the listing on the Main Board of Hong Kong this year, and move towards a new era.