Modern Media is a leading media business group in China, having the most innovative and international presence in the industry. Founded in 1993, the Hong Kong-listed media powerhouse now provides innovative contents of various genres in the fields of business, culture, art, fashion and lifestyle, via its strategic platform built with multi-media channels of digital and space.
Modern Media’s core competency comes from our high level in ideology, artistry, innovation and professionalism. We convey values of attitude, belief, ideas and vision, with internationalization, fashion-orientation, and high grade and social responsibility in our gene. Ideas lead actions. Behind our actions and efforts are modern ideological consciousness, modern aesthetic standard, modern commercial awareness and modern innovative mindset.
For magazines, we have been pursuing to stand out at higher ideological, artistic and innovative level. We expect to help our readers elevate ideological level, sense the pulse of the trends, as well as upgrade lifestyle and aesthetic experiences.
A magazine is a medium of communication, a space of narrative, carrying its own attitude and aspiration—like what the traditional Chinese character 誌tells. In our magazines, we are trying to present our attitude and aspiration – to define the trends, rename aesthetic in the new era of one of the oldest civilizations, China, and to lead urban cultural life on its way to the future.
Our magazines go beyond a traditional business of magazine, or even a traditional magazine business that is transforming to be digitalized only to follow suit. We regard a magazine as a business to express cultural aspirations and to help bring about conversation, fusion and recreation among cultures. Thanks to the business models reshaped by the time, our print magazines proliferate into a bigger family with new members of digital magazine, video magazine, and then the latest space magazine.
We enjoy long-term partnership with the most influential international medium institutions and organizations in the world, among which are Bloomberg L.P., Time Inc. and French publishing group IDEAT Editions. We have jointly published Chinese editions of Bloomberg BusinessWeek, InStyle, IDEAT and Numero, among others.
We have also founded more than 10 magazines in mainland China and Hong Kong, including Modern Weekly, China Life Magzine, City Magazine and Arbiter, etc. In our more than 10 years of working on digital media and social media, we created iWeekly in 2010, the first App-zine of its kind in China. The Nowness deal of two years earlier brought us controlling stake in a most influential online video platform in the Millennial creativity industry under French luxury brand Louis Vuitton Malletier, marked a new era of Video-zine and our foray into global market and expanded our international awareness and presence.
同时，在艺术平台上和国际知名艺术机构深入合作。不只出版全球著名的《The Art Newspaper中文版》，也与英国著名博物馆V&A建立了长期的合作伙伴关系，并在伦敦的V&A总部影像中心建立了“现代传播画廊”。
In the meantime, we have been in deep cooperation in art platform with global renowned art institutions. Besides The Art Newspaper in Chinese, we have also built long-term partnership with V&A, a known British museum, and founded Modern Media Gallery in its Photography Centre in London.
Making breakthroughs through innovation
Seeking development through changes
In 2019, the Group will continue to expand its innovative business model and further expand and improve the transformation and upgrade from print media to digital media and finally to platform media. The platform economy has become the growth point of China’s new economy. To this end, the development strategy of Modern Media has gone through the transformation of three development stages:
from print media, Paper Zine to digital media,
finally to platform media, Space Zine.
CONSTANT MODERNITY AND CONSTANT EVOLUTION ARE OUR ETERNAL GOALS. MOVE TOWARDS A NEW ERA
HAVING AN AMBITION IS AN IMPORTANT QUALITY
The era is moving forward, the world is iterating faster and faster, and you need to fully understand the world and make sensitive judgments. “Changing cognition and reconnecting are a type of creativity.” – Drucker
To this end, we hope that we will continue to grow and improve our society through our efforts. We want to always be at the forefront of the era, constantly exploring the ideal model of the relationship amongst culture, art, society and business. All the entrepreneurial ideas, or the development of all companies, come from the heart of the founder’s excited heart. They are the company’s super-strong engines. If the founders tend to be mediocre, the company will tend to be mediocre, and once the company is mediocre, its shares will become worthless.
Internationalization, style, refined taste and social responsibility are our corporate genes. No matter how the market changes, with the spirit of“Modern China, Global Version”, building up an international media company based in China is our will, power and dream that have never changed. To this end, in the process of practice, through continuous innovation and exploration, the form can also be eclectic and constantly transformed from print products to digital products, and then to the space platform. We also constantly endow new spirit of the time and cultural and creative connotations. On the other hand, organizational structure can be constantly adjusted and developed.
We must have the courage and ability to create new business. Constantly trying to create a different business and making my lives and employees’ lives different are my expectation for myself and Modern Media. This is also why both I and Modern Media are young and energetic.
THREE LEVELS OF CORPORATE GROWTH
Level 1 continuation and consolidation of core business
Level 2 establishment of new business
Level 3 creation of future business opportunities
This is the so-called strategic vision, and it is also said by Liu Chuanzhi that “I am eating with a bowl, looking at the pot and thinking about the field”
This is the business plan for short, medium and long term.
We must operate our business in these three levels of growth at the same time. As Ge Xia and Bartley (strategic master) said: Business operators actually face the challenges of hard work, which is, the “bitter medicine” of improving the current business operations, and the “sweet beauty” revitalization plan of stimulating the business to grow again.
IT IS ALSO THE BLUEPRINT OF “NON-STOP MODERNIZATION” WE HAVE PLANNED
What is the most valuable in the future is the platform enterprise, and the post-Internet era has arrived. The platform economy will be a new trend in the future. We must actively embrace the new business opportunities.
We must firmly believe that development is the absolute truth!
Promote the transformation and innovation of business models with the development of technology, the influence of culture and the transformation of society
Printing Technology – Digital Technology – Platform Technology Distribution Network – Internet – Internet of Things
Information – Services – Sharing
Only by constantly learning and thinking about the next step and constantly embracing new things can we achieve sustainable business which keeps pace with the times, so that I and the company could stay young forever.
5-Ps ARE OUR SUCCESS FRAMEWORK
SEIZE THE BUSINESS OPPORTUNITIES OF POPULAR CULTURE
创建时尚艺术化的人文创意生态社区，激发创意灵感，营造一个聚集艺术时尚潮流氛围，将当代人生活环节与工作实现完美交织。其实很多事情都是边做边想出来的，如modern Space 都是在做办公室和艺术空间时想出来的创意和生意。其实就是一个空间杂志(Space Zine)的概念。传播一种生活方式，让一个中产家庭可以在周末从早到晚待在那里，读书学习，享受生活。为消费者提供具有幸福感的一站式的休闲空间。空间即媒体，行为即内容。”通过价值链的重组和整合转变成平台，这才是真正的升级与换代区别。
Creating a humanistic creative ecological community of fashion and arts, encouraging creative inspiration and creating an atmosphere of gathering art and fashion could perfectly interweave the life links and work of contemporary people. In fact, many things are thought out and done together. For example, Modern Space is the idea and business that appeared at the time of making office and art space. In fact, it is a concept of Space Zine. Spreading a lifestyle so that a middle-class family can stay there from morning till night on weekends, reading, studying and enjoying, could provide consumers with a one-stop leisure space with happiness. Space is the media, and behavior is content. Through the restructuring and integration of the value chain into a platform, this is a real upgrade and replacement.
MODERN MEDIA WISHES TO BUILD A FULL MEDIA MATRIX THROUGH THE
INTERACTIVE PLATFORM OF PRINT, DIGITAL AND SPACE BY UTILISING INTERNET TECHNOLOGY
There are no successful corporates, only corporates in the era. We want to shape the corporate image of leading the era. To this end, we want to link our customers’ lifestyles to our brands. The employees in the Modern Media would feel that working in Modern Media is a decent job. Therefore, we can’t recruit people casually. I would rather hire a better talent with a higher salary. Working in a creative and tasteful company is still very important for talented people. If the company has avant-garde characteristics and brand influence, it will attract more talented people to work.
Therefore, it is very important to constantly improve and develop the brand image of the company. Letting each colleague in Modern Media has a sense of pride and face is the work I that I would be committed to.
Just like me, I hope that our corporate is also a charming enterprise, a pioneering and iconic company with innovative spirit, creative energy, taste and quality.
An particular era requires us to form the consciousness and habit of constantly seeking new changes. We need to constantly innovate, keeping a fresh sense of the era, not a fashion trend. As Drucker, the father of modern management, said: “The business of a company must develop with the era and bear the imprint of the era. Only by experiencing the baptism of the era and resonating with society can it make sense.“
To this end, the Group has continued to expand its innovative business through resource integration and reorganisation. We will build four major media platforms, including fashion, culture, art and business platforms. At the same time, we will integrate a combination of print, digital and space experience to create a new media model that integrates online and offline platforms, which would spread a new popular culture lifestyle and provide consumers with the one-stop leisure space and platform with happiness. Space is the media, and behavior is content. Through the curatorial form of content, the reorganisation and integration of the value chain will be transformed into a platform, which is the content space community e-commerce. It is the concept of consumption upgrade and new retail. In the post-Internet era, the traditional humanistic spirit and fashion culture creativity and figure civilizations will be blended and transformed into the aesthetics of life in the digital era.
Strive to bring new opportunities and growth points to the group in 2019.
Looking ahead, the management is convinced that the further development of the new platform media innovation business model strategy, especially the development model of the experience space of the physical space magazine will bring new opportunities and growth momentum to the Group.
We believe that in the market in China, the world’s second largest economy, as the most influential and well-known high-profile media group with 25 years history in mainland China, which has leading position in the fashion, culture, art, business and other fields, the Group will bring new development prospects and benefits to shareholders on the occasion of 10th anniversary of the listing on the Main Board of Hong Kong this year, and move towards a new era.